Jens Egemalm is an experienced professional in the hospitality industry with a robust background in revenue management, digital marketing, and distribution strategy. Currently serving as the Director of Distribution at Pandox AB (publ) since January 2015, Jens is responsible for designing and executing revenue and distribution strategies for an international portfolio of hotels, managing key partnerships with OTAs and other distribution channels. Prior roles include Digital Lead and Head of Digital for Utopian Hotel Collection and RegiOtels, where Jens oversaw commercial processes and technology implementations in startup and government-subsidized projects. Jens's experience also includes significant roles at Sofitel Luxury Hotels and Resorts, focusing on e-commerce and revenue management, as well as earlier positions at Rome Cavalieri and Radisson Blu. Jens holds a Master of Science in Digital Marketing from the London School of Business and Finance and a Bachelor of Business Administration in Hospitality Administration/Management from Hotelschool The Hague.