Kelly Carton is a seasoned professional currently serving as the Salesforce and Content Lead and Lead Integrated Content Strategist at PANTHERA since February 2022. With a strong focus on process implementation, Kelly has successfully tracked over $1MM in online donations and manages Salesforce issues for a 20-person team. As a Senior Consultant for CauseWired, Kelly optimized the quarterly grants reporting process, reducing steps by 50% and saving valuable time. Previous experience includes roles at Columbia University, where Kelly enhanced the Nonprofit Master’s Program Capstone course, and at Rainforest Alliance, where contributions were made to the design of a $1MM Salesforce Lightning instance. Kelly's diverse background includes positions focused on development and institutional relations within several organizations, supported by a Master of Science in Nonprofit Management from Columbia University and a Bachelor of Sciences from the University of Arizona.