Ireida Leyva is an experienced graphic designer with a strong background in branding and marketing. Since September 2016, Ireida has been working at Papas and Beer as a graphic designer. Previously, from November 2012 to June 2016, Ireida held a similar position at Universidad Xochicalco, where responsibilities included developing the institution's image and brand, creating advertising campaigns, press ads, and institutional photography. In addition, Ireida worked at EmpreSer Ensenada in 2010, focusing on corporate identity for new ventures in Ensenada. Ireida holds a Bachelor's degree in Graphic Design from Universidad Xochicalco, obtained in 2010.
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