Adi Pooha

Adi Pooha has a strong background in communications and public relations. From 2013 to 2016, they worked as a News Producer and Assistant Editor at i24news, where they selected and edited content for news and TV programs. In 2016, they joined unik public image as a PR Crisis Manager and Social Media Advisor, specializing in managing public conflicts and working with clients such as El-Al pilots and the Firefighters organization. Adi then moved on to work at the Knesset from 2017 to 2020 as a Media & Parliamentary Advisor, where they managed communications and digital responsibilities for government ministers and opposition members, created communication strategies, and organized press conferences. From 2019 to 2020, they also worked as a part-time lecturer at The College of Management Academic Studies. In 2020, they became the Head of Communications at Keren Kayemeth LeIsrael - Jewish National Fund, where they managed the PR, advertising, and digital departments, and executed the organization's media strategy. Adi then joined Playtika in 2022 as a Communications Team Leader, responsible for public relations, crisis management, and internal communications strategies. Currently, Adi Pooha is the Director of Communications and Brand at Papaya Gaming.

Adi Pooha completed their Master's degree in Education from Tel Aviv University from 2014 to 2015. Prior to this, they obtained a Bachelor's degree in Communication & Management from The College of Management Academic Studies, where they studied from 2011 to 2014.