Zvika Liblich

Zvika Liblich is the Chief Strategy Officer at Papaya Global. Prior to joining Papaya Global, Zvika served as the Chief Marketing Officer at Keshet Media Group from March 2000 to January 2022. In this role, Zvika was responsible for developing and executing the corporate marketing, business and commercial strategies. Zvika also led and managed all vendor relationships, including negotiating contracts and pricing. Additionally, Zvika managed business development, including strategy planning, market research and identifying new business opportunities.

During their time at Keshet Media Group, Zvika also promoted Keshet Media Group content abilities by enabling clients to unify their Digital and TV ad sales efforts into a single storefront and combine TV and digital products into one campaign. Zvika also served as the Chairman of Channel 24, a 24x7 TV music channel. In total, Zvika orchestrated 70 employees including media & content specialists, business analysts, project managers, creative professionals and technology experts dealing with product marketing, market/competitive intelligence, public relations, marketing communications, online marketing, event marketing, lead development, and creative services.

In addition to their work at Keshet Media Group, Zvika also promoted content sales and signed long-term contracts with leading cellular providers. Zvika initiated and managed varied TV & Digital projects for existing and new clients, including media, content, creative etc.

Zvika Liblich has a Bachelor's Degree in Economics & Management from Tel Aviv University. Zvika also has a Master of Business Administration (M.B.A.) in Business Administration & Marketing from Tel Aviv University. In addition, they have completed an Executive Education Program and an Advanced Management Program at Harvard University.

Their manager is Eynat Guez, Co-Founder & CEO. Some of their coworkers include Nirvano Brans - EVP, Global Sales, Benny Vazana - SVP, Finance, and Inbal Aviad - Chief Legal Officer.