Baptiste Lazard

Baptiste LAZARD is a creative professional with a comprehensive background in marketing and communication. Currently serving as an Assistant Creative Traffic Manager at BETC since July 2023, Baptiste previously worked as an Assistant Chargé d'Études Audiences at CANAL+ Group and as an Assistant Chef de Projet at Havas Group. Early experiences include roles as a Construction Worker at Vereal and a Business Development Intern at Grand Est Numérique, where skills in prospecting and communication strategies were developed. Additionally, Baptiste gained communication and development experience as an intern at SMTOM, focusing on web creation and client relations. With a Master’s degree in Marketing from Universidad Anáhuac and a Grande École program in Marketing from EM Strasbourg Business School, along with foundational education in communication, Baptiste has built a solid academic and professional profile in the sector.