Ariana Scasserra

Ariana Scasserra has over 9 years of work experience. In 2021, they began working as a Growth Marketing Monetization Specialist at Papumba, a family app with high-quality educational games, videos, audiostores, books, and meditation and yoga sessions for children ages 2 to 7. In this role, they are responsible for executing features within the platform to convert, retain, and win-back families through Growth tactics from technical feasibility to performance measurement. Ariana also designs and runs A/B tests to optimize user onboarding, authentication flows, paywalls, special offers, and in-app messaging.

From 2017 to 2021, Ariana worked at Nielsen as a Senior Technical Expert, Semi-Senior Modeling Analyst, and Modeling Analyst. As a Senior Technical Expert, they ran price tracking & elasticities and KVI studies for global retailers chains, while also partnering with the Tech team to improve internal platforms and writing ad-hoc code and query patches on the existing tools. As a Semi-Senior Modeling Analyst, they ran pricing projects for global retailer companies to answer their price positioning strategy concerns, manipulating data with Unix, SQL, and SAS. Ariana also supported the migration from an on-premise to a cloud-based data modeling platform and the development of a BI delivery tool. As a Modeling Analyst, they ran econometric models to determine optimal pricing and promo strategies for FMCG manufacturers in Latin America, applied statistical frameworks to provide revenue and profit recommendations, and supervised and supported analysts in India.

Ariana began their career in 2012 as an Administrative Assistant at English Language Centre Hudson, where they collected payments, organized the school calendar, learning materials, and group outings.

Ariana Scasserra obtained a Bachelor's degree in Economics from the University of Buenos Aires between 2014 and 2018. In 2021, they obtained a Growth Marketing certification from Coderhouse. In 2016, they obtained a Certificado de Proficiência em Língua Portuguesa para Estrangeiros (Celpe-Bras) certification from the Instituto Nacional de Estudos e Pesquisas Educacionais Anísio Teixeira - Inep. In 2012, they obtained a C1 Advanced certification from Cambridge Assessment English.