Ally Ruiz Balcerzak

Ally is a content strategist turned project manager who has overseen the technical roll-out and communications for numerous products across multi-site organizations. Prior to joining Paradigm, she worked with companies from a range of industries to implement single sign-on (SSO) software, real-time digital signage, HIPAA-compliant cybersecurity upgrades, and various web-based applications. Ally also has developed communications for union, non-union, and blended workforces, as well as led marketing initiatives ranging from brand campaigns to event promotion to SEO to social media management.

Ally holds a Master’s degree in multimedia journalism from the S.I. Newhouse School of Public Communications at Syracuse University, and a Project Management Professional (PMP) certification from the Project Management Institute.