Beatriz Varriale

Beatriz Varriale is a seasoned marketing professional currently serving as the Director of Marketing Personalization & Automation at Paramount since February 2025. Previously, Beatriz held various roles at Amazon from November 2017 to January 2025, including Senior Product Marketing Manager, Outbound, and Director of Growth & Product Marketing for Audible. Prior to Amazon, Beatriz worked at Sirius XM Radio Inc. as Senior Manager of Ecommerce and Digital Marketing, and at Nestle S.A. as Digital Marketing Manager at Nespresso. Experience also includes roles at The Estée Lauder Companies Inc. as Assistant Manager for International Ecommerce at Clinique, and at Tiffany & Co. as Ecommerce Specialist. Beatriz Varriale holds an MA in Visual Arts & Business Administration from New York University and a BFA in Fine and Studio Arts Management from Universidad de Los Andes.