Sarah Labrache

Sarah LaBrache is a seasoned professional in the marketing and creative sectors of the entertainment industry, currently serving as SVP of Operational Strategy & Alignment and SVP & Creative Director for Paramount+ Creative Marketing since December 2019. LaBrache successfully established and leads the Creative Marketing and Production Operations teams at Paramount, playing a pivotal role in developing the Paramount+ brand and launching the service. Prior to this, LaBrache held roles as VP & Creative Director at CBS Interactive and CBS, where award-winning promotional campaigns for primetime and All Access shows were created. With a solid foundation in media production, evidenced by the creation of CBS EYELAB, LaBrache excels in developing marketing content for digital platforms. LaBrache graduated Magna Cum Laude from UCLA with a degree in Communications, focusing on Mass Media.