Tiyale Hayes currently serves as the Executive Vice President of Marketing at Paramount, overseeing marketing teams for renowned brands such as BET, VH1, MTV, and CMT since October 2025. Hayes is also a Principal at Modulize Inc., a boutique consulting firm specializing in ethnic and LGBTQ+ insights, since January 2015. Former experiences include roles as Executive Vice President of Insights and Multiplatform Analytics, Senior Vice President of Brand Strategy and Marketing, and Senior Vice President of Consumer Insights at BET, where Hayes utilized data analytics to enhance strategic priorities and business opportunities. Prior to BET, Hayes held various strategic insights roles at Johnson & Johnson and Procter & Gamble, contributing significantly to consumer-inspired strategies and innovation. Hayes earned a BS in Marketing from Hampton University and an MBA in Marketing from Purdue University Daniels School of Business.
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