Melissa Stevens

EVP & Chief Marketing Officer at Fifth Third Bank

Melissa Stevens is the EVP & Chief Digital Officer at Fifth Third Bank. Melissa has over 20 years of experience in the banking industry, with a focus on digital marketing and customer experience.

Melissa started their career at Citi in 1998 as the Director of Internet & Mobile Banking Marketing. In this role, they were responsible for the on-site merchandising of Citi's internet and mobile banking platforms, which served over 20 million customers. Melissa led a team of 20 professionals and had an operating budget of $7 million.

In 2012, they were promoted to Chief Operating Officer and Head of Consumer Innovation Lab. In this role, they were responsible for changing the way Citi worked to meet the challenges of today and lead consumer banking forward. Melissa also steered the consumer banking innovation labs agenda, bringing the "outside-in" and accelerating adjacent and disruptive opportunities.

Melissa left Citi in 2016 to join Fifth Third Bank as their EVP & Chief Digital Officer. In this role, they are responsible for driving Fifth Third Bank's digital transformation and overseeing their digital strategy, products, and services.

Melissa Stevens has a Master of Business Administration (MBA) from NYU Stern School of Business in Finance and Operations. Melissa also has a MLRHR from Michigan State University in Labor & Industrial Relations. Lastly, they have a BA from Kalamazoo College in English & Psychology.

Melissa Stevens reports to Greg D. Carmichael, Chairman, President & CEO. Some of their coworkers include Richard Stein - EVP & Chief Credit Officer, Peg Jula - EVP & CHRO, and Lars C. Anderson - EVP & Vice Chairman of Commercial Banking Strategic Growth Initiatives.

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Timeline

  • EVP & Chief Marketing Officer

    January, 2023 - present

  • EVP & Chief Digital Officer

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