Kevin Donnelly

Kevin Donnelly is the Chief Operating Officer at Paravel. Kevin was previously the Chief Operations Officer at Vetta Brands from April 2019 to November 2020. At Vetta Brands, Kevin was responsible for leading the organizational restructure across the end-to-end value chain. Kevin closed operational gaps, reduced redundancy, and built a Center of Excellence with 320+ staff and a budget of $90M. Kevin also improved cross-functional collaboration and optimized people, processes, and systems for growth. Kevin exceeded in-season sales by 30% by building a unique GTM strategy, simplifying product assortment, moving production to near shore, implementing DC bi-pass strategy, and other JIT tactics. In addition, Kevin led technology and business transformation initiatives including championing data warehouse capability, leading WMS implementation, and partnering with IT to develop a multi-year capability investment roadmap. Kevin also established a LEAN leadership model and organizational strategies acting as a servant leader to remove barriers, empower employees, and drive sustainable change. Kevin evolved to a data analytics business model which increased FP sell-through by 40%, reduced costs and excess inventory, improved working capital 3x for new in-season buys, and reduced E&O inventory by $24M (40%) within 16 months. Kevin reset inventory processes to capture cross-channel demand and maximize full priced sales.

Kevin Donnelly has a BSBA in Business Management and Marketing from the University of Nebraska at Omaha.

and Megan MacDonald - Senior Director of Operations reports to Kevin Donnelly. Kevin Donnelly reports to Andy Krantz, CEO & Co-Founder. Kevin Donnelly works with Ryan Pfeiffer - Senior Director of Finance, Emily Marucci - Senior Copywriter, and Ben Gourdol - Head of Creative.