Marco Pilco Vinueza

Head of Performance Marketing at Parclick

Marco Pilco Vinueza has over 8 years of work experience in digital marketing. In 2012, they started as a Senior Digital Marketing Consultant at Top Position, where they managed 11 accounts in different industries. In 2015, they moved to Góbalo as Head of Digital Performance, responsible for creating and executing media plans. That same year, they joined iProspect Spain - Dentsu Aegis Network as a Paid Search Senior Analyst. In 2017, they became Digital Marketing Manager at EAE Business School, part of Grupo Planeta. In 2018, they joined Making Science as a Senior Digital Project Manager - Performance / Account Director. In 2019, they took on roles as Google Analytics & Google Ads lecturer at AdveiSchool, Google Shopping Lecturer at Hábilon, and Profesor de Analítica Web at IMF Smart Education. In 2020, they became Head of Performance Marketing at Parclick, where they were responsible for restructuring Google Ads campaigns and implementing Search Ads 360.

Marco Pilco Vinueza's education history includes a Bachelor's degree in Business Administration and Management studies from the Universidad de Zaragoza, which they obtained between 2006 and 2010. Marco then went on to complete a Master's degree in Digital Marketing from ICEMD between 2011 and 2013. After that, they earned an Executive MBA: Master degree in Business Administration and Management from ESIC Business & Marketing School in 2015-2016. In 2019, they obtained a Project Management Professional (PMP)® from PMPeople. Currently, they are pursuing a Nocode Strategist Manager degree from SharingAway, which they are expected to complete in 2022-2023. Additionally, they have obtained certifications from DoubleClick, zanox, and Google, including the Google Analytics Individual Qualification, Display Advertising, Video Advertising, and Certificación de Google Shopping.

Links

Previous companies

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Timeline

  • Head of Performance Marketing

    April, 2020 - present