Karen Shiers

Co-founder & Chief Commercial Officer at Parea Travel

Karen Shiers is a seasoned professional in the travel and hospitality industry, currently serving as the Co-founder and Chief Commercial Officer of Parea Travel, an innovative company specializing in luxury travel experiences. Concurrently, Karen is a member of Chief, a network aimed at empowering women leaders. Previously, Karen held significant positions at The Ritz-Carlton Yacht Collection, where as Vice President, MICE Sales, notable achievements included driving growth and launching the second yacht in the collection. A strong background in sales and marketing is further evidenced through leadership roles at Merlin Entertainments, where Karen excelled in driving revenue growth across multiple attractions. Educational credentials include a Bachelor of Business Administration in Marketing, Economics, and Art from the University of Miami Herbert Business School, along with a study abroad program at the International University of Monaco.

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Parea Travel

In Greek culture, Parea is a group of friends who get together regularly to share their experiences, philosophies, values, and ideas. The Parea we’ve created is your key to joining an inspiring community of world travelers. Parea Travel is a boutique travel agency specializing in ultra-luxury group travel for wineries, wellness brands, classic car collectors, and other niche markets. With over a decade of experience in luxury travel, our team excels at sourcing perfect venues, meticulously planning every detail of your group trip, and handling all administrative tasks. We ensure a seamless experience so you can focus on what matters most.


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