Emmanuel Cherki

Emmanuel Cherki is a seasoned professional in brand management and product development, currently serving as the Brand Identity Manager at Paris Saint-Germain since January 2008. In this role, Emmanuel leads the brand's lifestyle identity, defining its positioning and visual identity to establish PSG as the leading brand of the future. Prior to this position, Emmanuel was responsible for international license development, managing a diverse portfolio of licenses in textiles, publishing, and accessories. Emmanuel's career began at PSG Merchandising as a Project Manager, where significant contributions included the establishment of the PSG Academy and the management of various business development initiatives. Emmanuel holds an MBA in Marketing and Sports Management from ESG and a BAC+4 in Marketing from ISEG, along with foundational education in economics and social sciences.