Minority-founded in 2020 and recognized by Front Office Sports as one of the 2023 Best Employers in Sports, Parity's mission is to close the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform offers connections to more than 900 women athletes from 70+ sports, including well over 200 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co.

Sports

PARITY | A Group 1001 Company

Leela Srinivasan

Alana Casner

Marianne Schroer

Elizabeth Montavon

The Marketing Team at Parity is responsible for developing and executing strategies to promote the platform's mission of closing the gender income and opportunity gap in professional sports. They manage brand collaborations, athlete marketing, social media presence, and integrated marketing campaigns. By leveraging analytics and influencer marketing, they attract and engage with brands and fans, effectively boosting the visibility and income opportunities for professional women athletes.

Marketing Team

About

Team members

Other teams at PARITY | A Group 1001 Company

Creative and Content Team