Customer Experience and Engagement

The Customer Experience and Engagement team at Parques Reunidos Servicios Centrales SA focuses on enhancing visitor satisfaction across its diverse portfolio of leisure parks. This team is responsible for developing and implementing strategies to improve customer engagement, retention, and overall experience, leveraging insights from market research and customer feedback. They oversee digital marketing initiatives, e-commerce platforms, and the integration of customer relationship management (CRM) systems to ensure a seamless and enjoyable journey for guests from initial engagement through post-visit interactions.