Roma Rey

Roma Rey is an experienced CRM professional with a strong background in customer relationship management. Currently serving as the Head of CRM at LOVOO since December 2021, Roma has previously held positions such as Head of CRM at VAHA and Team Lead CRM at Berlin Brands Group. Significant expertise includes defining customer lifecycle strategies, intelligent segmentation, and planning performance monitoring for various CRM initiatives. Roma has developed and optimized multi-channel campaigns, executed A/B testing, and managed budgets across CRM marketing channels. With a Master of Science from Uniwersytet im. Adama Mickiewicza w Poznaniu and a Bachelor of Science from Nicolaus Copernicus University, Roma's career spans several notable companies, including Helpling and Bonnyprints GmbH.