Yurena Pérez Cruz

Yurena Pérez Cruz currently serves as Principal CEO at Ryn Caravan, S.L. since June 2021, and is the founding Director of Branding’s Geito from October 2023. Additionally, Yurena is a member of the Executive Committee of the Partido Popular since October 2021. Previous experience includes specialized telemarketing at EMERGIA CANARIAS CUSTOMER CARE SL, and leadership roles as Principal CEO at Productos Cruz Pérez, and various administrative and sales positions at El Corte Inglés and Santalucia Seguros. Yurena’s educational background includes a Superior Degree in Commerce and Marketing from IES Pérez Galdós, and ongoing studies in Event Protocol and Business Administration at the Universidad del Atlántico Medio and EAE Business School, along with various diplomas in leadership and team management.