Yun-Shih (Freda) Chen

Yun-Shih (Freda) Chen has worked in various roles in the digital marketing industry since 2016. In 2021, they began working as a Business Development Manager for Partipost, providing comprehensive customer service and integrated KOL plans to reach the sales goal over $22M TWD a year. Yun-Shih (Freda) has held 20+ KOL Solution Roadshows to agencies including Wunderman Thompson, Ogilvy, Publicis Groupe, Dentsu and Media Drive, and has given 5+ KOL Solution lectures online and offline including Soochow University and USMEF. From 2019 to 2021, they worked as a Business Development Manager and Partner Success at adHub, leading a sales team of 4-6 members and growing year-on-year account revenue by 25%. Yun-Shih (Freda) also worked as a Product Manager of Google, planning and executing online and offline campaigns, giving 30+ lectures on Google Ads solutions, proposing an exclusive sales project for SMEs, and writing articles about advertising strategies, media introductions, and product updates on the blog of adHub. Additionally, they were an Assistant Manager of Partner Success and an Account Manager of KOL, Ads, Social Media and WOM. From 2018 to 2019, they were a Management Associate at funP Innovation Group and rotated between cacaFly and funP Innovation Group, working as a Product Manager of Google, Yahoo, Twitch, IQIYI, LINE TV and TikTok. From 2018 to 2019, they also worked as a Project Manager Internship at 妮納評議 and a Public Relations Intern at Era Ogilvy. In 2016, they were a Project Management Intern at 遊戲環子數位科技股份有限公司.

Yun-Shih (Freda) Chen obtained their Bachelor's degree in Political Science and International Relations Division from National Taiwan University between 2014 and 2018. Yun-Shih (Freda) has also obtained several certifications, including SEO White Paper: Don't Understand Programming Can Also Learn SEO Secrets from Hahow School in March 2022, LINE Ads Platform Digital Course from LINE Corp in September 2020, Google Ads - Rating and Certification from Google in May 2020, Google Ads Multi-Media Advertising Certification from Google in May 2020, Google Ads Application Advertising Certification from Google in May 2020, Google Ads Shopping Advertising Certification from Google in May 2020, Google Ads Video Advertising Certification from Google in April 2020, and Google Ads Search Advertising Certification from Google in April 2020. Additionally, they have obtained a Google Analytics (Analysis) Individual Certification from Google in December 2019.