Anirudh Challa

Anirudh C. is a seasoned entrepreneur and executive with extensive experience in digital transformation, technology consulting, and energy efficiency program management. As the Founder and CEO of Passer, Anirudh has successfully built a digital agency focused on assisting small and medium-sized businesses, developing multiple products, and leading a diverse team. In addition to founding Passer, Anirudh co-founded iAmX, which delivers integrated retail management software solutions. Previous roles include Head of Ecommerce and Operations at Herringbone & Sui, where Anirudh played a key role in establishing omni-channel business practices, and Senior Marketing Manager at Haptik, where significant product marketing efforts contributed to the app’s popularity. Anirudh possesses a robust technical skill set and has worked with various industries, covering markets across Canada, the UAE, the US, the UK, and India. Anirudh holds a Bachelor of Business Administration from The Maharaja Sayajirao University of Baroda.