Cierra Ortega

Cierra Ortega is a highly regarded professional in creator partnerships and marketing, currently serving as a Creator Partnerships Executive at Passes since February 2024, under the leadership of Lucy Guo. Cierra also holds the position of Production Coordinator at GASSED and previously worked as a Creative Strategist and Creator Sourcing Manager at JUICED, where video concepts for brand promotion on TikTok were developed. Experience at Flight Story included roles in creator partnerships, emphasizing growth for disruptive brands. Cierra's background encompasses influencer marketing and social media strategy at mint performance marketing, an internship in influencer marketing for Savage X Fenty, and a sales and operations internship at The Mayfair Group LLC. Cierra's educational achievements include a Bachelor of Science degree in Care, Health, Society, and minors in Business Administration and Fashion and Retail Consumer Sciences from the University of Arizona.