Passion Lab
Niklas Turner Olovzon serves as Vice ordförande and Styrelseledamot at Luleå Hockey since June 2017. With a long-term commitment to entrepreneurship, Niklas has been the Owner and CEO of Passion Lab since September 2001. Recently, Niklas joined Bokförlaget Polaris as a Författare in May 2023 and previously held the role of Författare at HarperCollins Nordic from May 2021 to April 2023. Niklas also contributed as Vice ordförande at Sponsrings & Eventsverige from May 2015 to May 2023. Niklas holds a Master's degree in Business and Marketing from Stockholm University, where studies were completed between 1997 and 2000.
Passion Lab
Passion Lab is a communications agency that specializes in providing brand development and sponsorship.It helps customers with everything from sponsorship rights, CSR, and event activations to digital concepts and entire campaigns. The company's customer includes Samsung, Telia, SJ, Expressen, Mekonomen, and Abacus, to rights holders such asthe Cancer Foundation, the Royal Opera, the National Handball Team, and Save the Children.It was founded in 2001 in Stockholm, Stockholm Lan.