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Sofia Petersson

Art Director at Passion Lab

Sofia Petersson has a variety of work experience in the creative and marketing fields. Sofia most recently worked as an Art Director at Passion Lab and Fastighets AB Balder in 2022. Prior to that, they held the same role at an unknown company from 2020 to 2022. Before transitioning to art direction, Sofia worked as an Art Director at Vinter from 2019 to 2020. Sofia also gained experience as a Creative Intern at Åkestam Holst and Forsman & Bodenfors in 2018. In 2017, Sofia worked as a Marketing Coordinator at Dale Carnegie Sweden, and in 2016, they were an E-Commerce & Sales Coordinator at Hunkydory.

Sofia Petersson began their education in 2015 at the KTH Royal Institute of Technology, where they pursued Preparatory Architecture Studies until 2016. In the same year, they attended Forsbergs Skola and focused on Graphic Design & Advertising. Following this, Sofia enrolled at Stockholm University in 2017 to pursue a degree in Media and Communication Studies, which they completed within the same year. From 2017 to 2019, Sofia attended Berghs School of Communication, concentrating on Art Direction.

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