Lucie Friar

Joint Managing Director - Passion Animation at PASSION PICTURES

Lucie Friar has extensive experience in the gaming industry, working in various roles such as Managing Director, Executive Producer, and Games Producer. Lucie has worked at companies like Passion Pictures, Maverick Media, and The Mill, where Lucie has focused on creative development, client relationships, and producing award-winning cinematics and trailers for AAA games. Lucie's background also includes establishing creative departments, managing creative talents, and delivering effective work for clients like Ubisoft, SCEE, SEGA, and Midway. Lucie holds a BA Hons Drama degree from The University of Manchester.

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London, United Kingdom

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