Serkan Demir

Serkan Demir is a Senior Data Analytics & Growth Manager at PASSO since November 2021, where responsibilities include leading growth strategies, developing customer loyalty programs, analyzing customer data for segmentation, and managing CRM projects. Previous experience includes serving as Segment & Growth Marketing Manager at Türkiye Finans Katılım Bankası, focusing on marketing strategies for various customer segments, campaign design, and implementing a new affluent segment. Serkan also has a background in strategy and data analytics from Garanti BBVA and information security from TEB. Educational credentials include a Bachelor's degree in Management Information Systems from Anadolu University, a Master's degree in Banking and Financial Support Services from Marmara University, and a Bachelor's degree in Finance from the same institution.