Daniel Pacheco

Daniel Pacheco has a wealth of experience in strategic planning and insights within the marketing industry. Daniel is currently serving as the Group Director of Strategy & Insights at Passport Brand Design. Prior to this, they held the role of Creative Strategy Director at Jack Morton Worldwide, where they led experiential strategy programs and brand activations for clients such as Molson Coors, Kellogg's, P&G, McDonald's, and AbbVie. Daniel also served as the Head of Planning at Rock The Agency (formerly Nomades), overseeing digital-social content strategy for Tecate and Dos Equis. In addition, Daniel worked as a Senior Planner Strategic Insights at Alma, leading strategy for Soccer and Music Sprint's platforms. Before that, they were the Director of Strategic Planning at Garwich BBDO, where they developed consumer segmentation models and content strategies for P&G Old Spice. Daniel has also held strategic planning roles at Concept McCann Erickson, C.A. and J. Walter Thompson Worldwide. Daniel began their career as a Chief Resident and Resident at Universidad Central de Venezuela.

Daniel Pacheco's education history includes a degree in Psychology from UCAB - Universidad Católica Andrés Bello. Daniel also holds a specialist degree in Rorschach's Psychodiagnostic from Asociación Argentina de Psicodiagnóstico de Rorschach AAPRO, with a focus on psychological assessment. Additionally, they obtained a specialist degree in Clinical Psychology from Universidad Central de Venezuela.