Blanca de Manuel Murua

Blanca de Manuel Murua is a seasoned marketing professional with extensive experience in brand management and trade marketing across various sectors, including food and cosmetics. Currently serving as Trade Marketing & Category Manager and Senior Brand Manager at Grupo Gallo, responsibilities include product strategy and operational management for categories such as flour, sauces, and quick-cooking pasta. Prior experience includes Brand Marketing Manager at krous®, where significant growth was achieved for top brands in Spain, and Senior Brand Manager at Puig, where successful strategies were implemented for renowned fragrance brands. Earlier roles at Puig involved brand management for personal care and cosmetics, contributing to significant market share growth. Blanca holds a Marketing Analytics degree from Esade and a Master's in Business Administration.