Kirk Catlin serves as the eCommerce Performance Lead at Patagonia since November 2023, bringing extensive experience in eCommerce leadership. Prior roles include Head of Ecommerce at Decathlon America, Director of eCommerce & Marketing at OGIO, and Director of Ecommerce at Fox Racing, where responsibilities encompassed strategic oversight and merchandising. Kirk also held significant positions at Levi Strauss & Co. as Sr. eCommerce Merchandising Manager and eCommerce Merchandiser, as well as a role as Men's Bottoms Buyer at URBN. Kirk's educational background includes an Associate of Arts degree in Merchandise Marketing from FIDM, obtained between 2002 and 2004.