Vanina Harel Lucas

Vanina Harel Lucas is a seasoned professional in digital content strategy and storytelling, currently serving as a Senior Digital Content Strategist at Patagonia since February 2023. With an extensive background in film production, Vanina has produced, directed, and written impactful works such as "Grandpa’s Reef," an educational virtual reality project, and the documentary "Vey nou Lagon," both focused on ocean conservation and funded by the National Geographic Society. Prior to their role at Patagonia, Vanina held various positions at National Geographic from January 2017 to February 2023, including Premium Experiences Manager and Manager of Social Media Campaigns, where responsibilities spanned product development, campaign execution, and content management across multiple platforms. Vanina's earlier experience includes teaching wildlife filmmaking, coordinating social media campaigns, and writing for conservation-focused publications. Educational credentials include an MFA in Film and Electronic Media from American University and a BSc in Biology from the University of Bristol.