Viviane Borges

Viviane Borges has over a decade of experience in public relations and communications, currently serving as the Head of Public Relations and Communications at Patek Philippe since June 2010. In this role, Viviane leads the PR and Communications team for the UK and Ireland, oversees budget management, and drives marketing strategies for authorized retailers. Prior to this position, Viviane was a PR and Communications Manager at Patek Philippe, where significant achievements included growing the team and managing high-profile events such as the Grand Exhibition project in London. Additionally, Viviane is a Member of the Board of Trustees for the British School of Watchmaking and has held various roles in public relations, including Account Manager at Ogilvy Public Relations Worldwide. Viviane holds an M.A. in Public Communications and Public Relations from the University of Westminster and a B.A. in Journalism from Universidade Gama Filho.