Ka Wai

Ka Wai Ma is a skilled Digital Marketeer and CRO Specialist currently employed at Pathé Theatres B.V. since June 2022, specializing in search engine advertising, conversion rate optimization, and social advertising across platforms like Facebook, Instagram, and TikTok. Prior experience includes a role as Digital Marketeer at HotelSpecials from April 2017 to June 2022, with a focus on search engine advertising and dynamic advertising in the German, Swedish, Belgian, Norwegian, and Danish markets. Additionally, Ka Wai Ma served as a Trainee in Digital Marketing at Dreamspire and volunteered in marketing and communications, developing online strategies and organizing events. Early career experiences include an internship in marketing and communication at Amazing Oriental, where responsibilities encompassed social media management and market research, as well as a student assistant position at GGZ inGeest. Ka Wai Ma holds a Master of Science in Marketing and a Bachelor of Science in Communication from Vrije Universiteit Amsterdam.