Courtney Packard

VP Of Agency Growth at Pathlabs

Courtney Packard has extensive work experience in various roles and companies. Courtney is currently working as a Partner Manager at Pathlabs, where they focus on activating, measuring, and optimizing performance-based paid advertising campaigns. Prior to this, they worked as a Partner Manager, Mid-Market at Walmart Connect.

Before their time at Walmart Connect, Courtney was employed at GroundTruth, where they held multiple positions including Senior Director, National Sales, Director, National Sales, Senior Account Executive, and Account Executive. During their tenure at GroundTruth, they played a key role in driving in-store traffic and sales by utilizing location-based marketing strategies.

Courtney's previous experiences include working as a Director of Sales at eMarketer, where they provided research and insights to professionals in the digital marketing field. Courtney also served as a Senior Account Executive at Adblade.com, a division of Adiant, where they helped brand advertisers reach a wide audience through premium placements.

Additionally, Courtney worked as an Account Executive at Offerpop, Indeed.com, and AOL, where they contributed to the success of various advertising campaigns. Courtney began their career as a Production Associate at NBCUniversal, Inc. and later worked as a Graphics Coordinator at CBS Corporation.

Throughout their career, Courtney has demonstrated expertise in sales, account management, and developing winning strategies for marketing campaigns. Courtney has a strong track record of driving results and helping companies achieve their advertising goals.

Courtney Packard earned a Bachelor of Arts (BA) degree in Communication and Media Studies from William Paterson University of New Jersey. Courtney attended the university from 2005 to 2009.

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Previous companies

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Timeline

  • VP Of Agency Growth

    July 1, 2023 - present

  • Partner Manager

    September, 2021