Patrick Kelly

Patrick Kelly is an accomplished brand and business strategist with extensive experience in the beauty and wellness industries. Currently serving as Brand Director for Tea Tree and Mitch at John Paul Mitchell Systems, Patrick also operates as a self-employed consultant, specializing in brand strategy for various beauty and fashion brands. Previous roles include Executive Advisor for Sándor, where Patrick provided consulting on brand strategy and marketing, and Head of Marketing and Brand at Lanshin. As the Founder and CEO of Sigil, a leading brand in natural fine fragrance, Patrick garnered recognition for socially and environmentally conscious products. Earlier career experiences include learning and performance roles at Patagonia, L’OCCITANE Group, and Aveda. Patrick holds a Bachelor's degree in Interdisciplinary Studies from the University of Central Florida.