Michaela Wiedenmann

Michaela Wiedenmann currently serves as the Head of National Brand Management at Paulaner Brauerei Gruppe GmbH & Co. KGaA, where responsibilities include overseeing various beer brands such as Paulaner Spezi and Hacker-Pschorr since February 2022. Prior to this role, Michaela held the position of Head of Brand Management Health & Beauty at The Social Chain AG, focusing on growth management and new product development from August 2021 to January 2022. Michaela's earlier experience includes a tenure at FUTRUE GmbH as Teamlead Product Management, where new business and product development were key focuses, and significant roles at Ferrero, culminating as Senior Product Manager for the Mon Chéri brand. Michaela's academic background includes a Diplom in Betriebswirtschaftslehre from The Julius Maximilians University of Würzburg and studies at Alma Mater Studiorum – Università di Bologna.