Amina Herdic

Senior Manager Global Business Development at Paula's Choice

Amina Herdic is a skilled professional in global business development, currently serving as Senior Manager at Paula's Choice Skincare since January 2019, after progressing through multiple roles within the company including Manager of Marketplaces Europe and Marketplace Manager. Prior experience includes a position in participant administration at Schouten & Nelissen and leadership at Restaurant máxima. Amina has also gained marketing experience as a Marketing Intern at Philips Benelux and as a Digital Marketing Intern at Kras. Amina's academic background includes a Master's Premaster in Marketing Management from Tilburg University and a Bachelor's degree from Avans University of Applied Sciences, supplemented by foundational education at Cambium College.

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