Barbara Grausgruber

Barbara Grausgruber is an experienced marketing professional currently serving as Team Lead for Direct Marketing & Channels at PAYBACK since July 2016, having previously held roles as Campaign Manager and Senior Market Research Manager within the same organization. Prior experience includes positions as a Senior Consultant at Serviceplan Group, Consultant at The Leading Edge, and Account Manager at TNS UK (Research International). Early career experiences involve internships in the Marketing Departments of Unilever and Mars Petcare. Barbara obtained a Master in Business Administration with a focus on Marketing, Market Research, Advertising, and Social Policy from WU (Vienna University of Economics and Business) between 1997 and 2003, and also attended ESSCA in 2001.