PAYBACK
Wiebke Banemann is a seasoned professional in digital marketing and media planning, currently serving as Senior Manager of Strategic Digital Projects at PAYBACK since April 2019. In this role, Wiebke oversees key account management for international digital marketplace partners, planning marketing activities, negotiating media budgets, and optimizing performance data. Previous experience includes roles at pilot Agenturgruppe as Media Online Consultant and at Havas Media Group as a Media Planner, where Wiebke managed online media campaigns and coordinated with various departments to enhance client strategies. Wiebke holds a Master of Arts in Media and Design Management from RheinMain University and an MBA in General Management from Ramkhamhaeng University, alongside a Bachelor of Arts in Media and Communication Management from SRH Hochschule Calw.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.