Wiebke Banemann

Wiebke Banemann is a seasoned professional in digital marketing and media planning, currently serving as Senior Manager of Strategic Digital Projects at PAYBACK since April 2019. In this role, Wiebke oversees key account management for international digital marketplace partners, planning marketing activities, negotiating media budgets, and optimizing performance data. Previous experience includes roles at pilot Agenturgruppe as Media Online Consultant and at Havas Media Group as a Media Planner, where Wiebke managed online media campaigns and coordinated with various departments to enhance client strategies. Wiebke holds a Master of Arts in Media and Design Management from RheinMain University and an MBA in General Management from Ramkhamhaeng University, alongside a Bachelor of Arts in Media and Communication Management from SRH Hochschule Calw.