Denica Stoyanova

Denica Stoyanova is a seasoned marketing professional with extensive experience in marketing operations and analytics across various organizations. Currently serving as the Head of Marketing Operations and Analytics at Paychex Europe since June 2025, Denica previously held key marketing leadership roles at Procuros, Keepit, Superb, TwentyThree, and Tradeshift, where responsibilities included developing marketing strategies, managing demand generation, and optimizing conversion rates. Denica also possesses a strong educational background, holding an AP degree in Multimedia Design and Communications from Copenhagen Business Academy and a Bachelor's degree in Computer Science from the Technical University of Varna.