Alena Shelkova

Alena Shelkova is a Growth Operations Manager at PayFit since December 2021, previously serving as Growth Manager Outbound. Prior to this role, Alena worked at Koalou as a Growth & Digital Marketing specialist, where marketing strategies were defined for both B2B and B2C channels. Experience also includes a position as Product Manager Assistant for Biotherm & Helena Rubinstein at L'Oréal, where a competitor study was conducted and promotional materials were created. Early career involvement includes roles at Ornikar, GfK, SQUIZ, Henkel, Rive Gauche, Media Price Communication Agency, and Pervaya Pomosch, spanning various marketing functions. Alena holds an MSc in Marketing from HEC Paris, a Mannheim Master in Management from the University of Mannheim, and a Bachelor's in Management from the Graduate School of Management at St. Petersburg State University. An exchange semester in Business Administration was completed at National Chengchi University.