Joei Chan.

Joei Chan is a seasoned professional with extensive experience in brand and communications. Currently serving as the Global Brand & Communications Director at PayFit, Joei also writes as a creator and author on Substack, focusing on the art and strategy of rebranding personal and professional life. An investor at Snowball, Joei is involved in pioneering efforts for community-led wealth management. Previous roles include Director of Brand & Content at Aircall, where a rebranding initiative was attempted, and Director of Brand & Content at 360Learning, where Joei significantly improved brand awareness and lead generation through strategic content development. Other notable contributions include podcast hosting for "Good Boss, Bad Boss" and founding petit yoga. Joei has also held leadership roles in global content strategy at Linkfluence and has a history of publishing in Social Media Today. Joei's educational background includes institutions such as The University of Hong Kong and Yale University.