Laura Vanessa Peñaranda

Laura Vanessa Peñaranda is an experienced analytics professional currently serving as an Analytics Manager at PayJoy since September 2023. Prior to this role, Laura held various positions, including Coordinador CASS y Confiabilidad - Datos y Analítica at Avianca, where responsibilities included automating reliability reports and organizing data. Previous experience as an Analytics Specialist at Bavaria involved the creation and maintenance of machine learning models and the development of analytical production pipelines. Laura has also worked as a Senior Data Analyst at Seguros Bolivar S.A, where algorithms for measuring customer lifetime value were developed, and as a Data Analyst at Accenture Colombia, focusing on machine learning algorithms for customer order prioritization. Early career roles included forecasting credit portfolios at Banco Davivienda and academic support at Universidad Nacional Autónoma de México. Laura holds a Master’s degree in Business Intelligence Analytics from Pontificia Universidad Javeriana and an undergraduate degree in Economics from Universidad Santo Tomás, complemented by additional studies in econometrics.