Shiva Rama Krishna Pabba

Shiva Rama Krishna Pabba is a seasoned marketing professional with extensive experience in growth marketing and digital strategy. Currently serving as the Head of Marketing at PayOnDelivery and Lead D2C Growth Marketing Consultant for DogConnectors, Shiva has successfully managed over $1 million in ad spend on platforms like Meta, TikTok, and Google, focusing on scaling pet brands by reducing Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA). Previous roles include Growth Marketing Consultant at Diffgram, Growth Marketing Manager at atisfy, and Content Marketing Manager at Reyan Digital, where Shiva excelled in SEO and content-driven strategies. Additionally, as a Co-Founder and Digital Lead at Digital Connect, Shiva contributed to performance marketing for medium-scale companies. Educational qualifications include a Master’s in Business Analytics from UMass Boston and a Bachelor’s Degree in Electronics and Communications Engineering from Jawaharlal Nehru Technological University, Hyderabad.