PayPal
Iskra Velichkova is an accomplished marketing professional currently serving as Senior Director Marketing DACH at PayPal since April 2025 and a member of the Advisory Board for the E-Commerce Berlin Expo since September 2024. Iskra has extensive experience in marketing leadership, including a successful tenure as Head of Marketing at Kleinanzeigen, where a major rebranding project led to significant awards. Previous roles include various positions at eBay, Ogilvy & Mather, and BBDO, focusing on brand management and account direction for prominent clients such as Coca-Cola and Volkswagen. Iskra holds a Master of Arts in Communication Management from Freie Universität Berlin and a Bachelor of Arts in Journalism and Political Science from the American University in Bulgaria.
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PayPal
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PayPal Holdings, Inc. is an American company operating a worldwide online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders. The company operates as a payment processor for online vendors, auction sites, and other commercial users, for which it charges a small fee in exchange for benefits such as one-click transactions and password memory.