Martha Castano is an experienced marketing professional with expertise in demand generation and digital marketing across various sectors. Currently serving as Director of Demand Gen Campaigns at Paystand, Martha has previously held significant roles, including Digital Marketing Specialist for North America at ElectroNeek and Digital Marketing Specialist at Trusted Dispatch Inc. With a background in co-founding Una Idea Verde and Mombox, along with project management experience at SAC Capitals and Aury Industrial LTDA, Martha has demonstrated a strong ability to enhance online presence, develop marketing strategies, and lead projects across diverse industries. Martha's educational credentials include master's degrees in Marketing and Sales as well as International Business, along with a graduate degree in managerial skills and a bachelor's degree in International Marketing and Logistics Administration.