Karl Wiwatowski

Karl Wiwatowski has a diverse work experience, starting with their role as a Sales Consultant at Future Shop from November 2013 to March 2015. Karl was recognized for their leadership skills and outstanding work ethic and consistently ranked in the top 10% of high performing sales consultants in the company.

Following this, they joined TD as a Financial Sales Telephone Representative in December 2015 and stayed until December 2016. Karl'sresponsibilities included meeting and exceeding sales targets for core financial products, providing excellent customer service over the phone, and identifying opportunities for cross-selling and expanding TD's business.

Karl then transitioned into the digital marketing industry, starting at Arcane as a Digital Marketing Intern from January 2017 to April 2017. Karl gained experience in a range of marketing tactics, both digital and traditional, and contributed to delivering marketing ROI for clients.

Karl continued their journey at Arcane as a Digital Marketing Coordinator from May 2017 to May 2018, where they further developed their skills in executing successful paid search, display, video, and paid social campaigns. Karl also worked on strategic modeling, forecasting organic growth, and executing SEO strategies for clients across various industries.

Building on this experience, Karl became a Digital Marketing Specialist at Arcane from May 2018 to September 2019. Karl managed a yearly media budget of $1.5 million and achieved significant results, such as a 142% YoY increase in leads for a top business school in Canada. Karl also won the 2018 Google Premier Partner Search Innovation Award for the same client.

Most recently, Karl joined Paystone in September 2019, initially as a Digital Marketing Strategist until April 2021. During this time, they developed and executed demand generating campaigns across digital channels using a CRM integrated martech stack.

Currently, they hold the position of Manager, Digital Marketing and Senior Manager, Demand Generation at Paystone. In their current role, they are responsible for managing lead generation and overseeing the performance marketing segment of the marketing team.

Overall, Karl Wiwatowski has demonstrated expertise in demand generation, digital marketing strategy, campaign execution, and achieving impressive results for clients and companies they have worked for.

Karl Wiwatowski completed their education at Western University. Karl obtained a Bachelor's Degree in Social Science, which they pursued from 2009 to 2013. Later, they pursued a Post-Degree Diploma in Marketing at the same university from 2016 to 2017.

In addition to their formal education, Karl also obtained several certifications. Karl received the AdWords Certification from Google in January 2017. More recently, in May 2022, they completed The SaaS Metrics Foundation Live Apr-22 Cohort from The SaaS Academy. It is worth noting that they also acquired a certification as a BrightEdge Certified Professional, although specific details such as the month and year of completion are not provided.