Sarahana Sanchay

Sarahana Sanchay has a diverse work experience in various marketing roles. Sarahana currently works as an Associate Vice President - Business Marketing at Paytm, leading the marketing charter for Paytm Card Machine and No Cost EMI. Their responsibilities include positioning Paytm Card Machine as the preferred payment solution and building Paytm's No Cost EMI as the dominant affordability solution in the Indian offline retail industry.

Prior to their current role, Sarahana was the founder of an enterprise tech startup called teamzee, which provided leaders with engagement ideas to build cohesive teams. However, due to budget cuts in employee engagement initiatives, they paused the startup work.

Sarahana also worked as an Entrepreneur-In-Residence (EIR) at Antler and as a Product Marketing Lead at Pine Labs, where they led marketing for the UPI portfolio and AllTap app. In these roles, they focused on building awareness, preference, and adoption for UPI on Pine Labs' terminal and used product marketing techniques to drive awareness and adoption for the AllTap app.

Sarahana has previous experience at Swiggy, where they were a Senior Marketing Manager and worked on brand identity, positioning, and 360-degree marketing campaigns. Sarahana also conducted A/B experiments for customer acquisition, reactivation, and retention.

At Chai Point, they held the role of Senior Brand Manager and was responsible for strengthening positioning, identity, and retail marketing efforts. Sarahana led marquee launches and initiated shopper insights to inform marketing campaigns.

Before that, Sarahana worked as a Senior Account Manager at Kantar IMRB, where they worked with top consumer brands, combining insights from brand tracks and household panel data to provide consulting services. Sarahana also co-authored a white paper on "price elasticity of brands."

Sarahana began their career as an Assistant Brand Manager at Danone, where they focused on consumer insights and product innovations. Sarahana launched unique products such as ready-to-eat custard, Disney yogurts for children, and yogurt smoothies.

Sarahana also worked as a Strategy Planner at JWT, where they strategized product and communication ideas for PepsiCo foods. Sarahana worked on campaigns to strengthen equity scores for Kurkure, rebrand Slice, and develop a new market entry for Kurkure.

Their early career includes experience as a Visualizer at Yellow Slice.

Overall, Sarahana Sanchay has a strong background in marketing, with experience in various industries and a focus on strategic positioning, brand building, and marketing campaigns.

Sarahana Sanchay obtained a PGP degree in Strategy and Marketing from the Indian School of Business in 2017. Prior to this, they completed a Bachelor's degree from the Symbiosis Institute Of Design from 2006 to 2010. In addition, they hold a certification as an Enterprise Design Thinking Practitioner from IBM, obtained in 2023.