Rodrigo Formento

Rodrigo Formento is a seasoned professional with extensive experience in sales and business development across various industries. Currently holding the position of Diretor de Negócios at Paytrack Tecnologia since January 2019, Rodrigo has been instrumental in structuring new business initiatives. Prior roles include Head of Sales at Paytrack, where responsibilities encompassed ensuring team performance and developing market-driven action plans. Rodrigo also served as Gerente Comercial at O Municipio Blumenau, overseeing advertising revenues and market expansion. Experience as Gerente de Contas Sênior at Akna involved strategic planning and execution in the Santa Catarina region, and a significant tenure at Grupo RBS included developing consultative sales strategies in digital media. Rodrigo's career began at McDonald's Corporation, progressing from Gerente de Operações to sales consultant roles. Educational qualifications include specializations in Gestão Comercial and Marketing Digital from FGV and FURB, respectively, complemented by a degree in Recursos Humanos from FAE Centro Universitário.