Jeff Hoover

Jeff Hoover is an accomplished marketing and strategy professional with extensive experience across various sectors, including restaurants, retail, and consumer goods. Currently serving as the Director of Strategy & Data Insights at Paytronix Systems since September 2018, Jeff also operates as a Principal Consultant at TruthPoint Consulting Group, focusing on brand enhancement and performance through innovative strategies. With additional roles at HGB Consulting and as a Digital Marketing Consultant at Thorntons Inc., past experience includes senior positions at HelloWorld Inc., Wendy's International, The Scotts Miracle-Gro Company, and Kimberly-Clark. Jeff holds an MBA in Marketing Management and Corporate Finance from The Ohio State University and a BA in Spanish and International Studies from Bowling Green State University.